3 Simple Steps for Identifying Your Ideal Audience

Have you ever wondered what dictates a person’s personality? 🤔

People often look at their personality and current state to set what it is they can achieve in life ✍🏼

How you make others feel reflects your character.

It’s that simple.

When I started out with my marketing, I had to decide 𝐰𝐡𝐨 𝐈 𝐰𝐚𝐧𝐭𝐞𝐝 𝐦𝐲 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐭𝐨 𝐛𝐞.

Let’s have a refresher.

As a leader, it’s your job to use communication to help your audience make the connection between business objectives and their role in helping you meet them.

But it’s important to understand that before you can get to the business big picture, you’ll need to address employees’ personal needs first.

Some examples of their needs can come out in questions like these:

☑“How does this affect me?”

☑“What does this have to do with me?”

☑“What should I be doing?”

☑“Does anyone care about me?”

This is what I did to find my audience:

✔ I 𝐬𝐭𝐮𝐝𝐢𝐞𝐝 𝐦𝐲 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 and 𝐞𝐧𝐠𝐚𝐠𝐞𝐝 𝐰𝐢𝐭𝐡 𝐦𝐲 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞.

✔ I gauged what they wanted to see and read; what was 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 to them. 💰

✔ I also looked at my platforms’ 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 to check performance. 💪

Here are 3 steps to identify 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞?

✅Create a customer profile.

✅Conduct market research.

✅Reassess your offerings.

One key leadership skill is the ability to influence an audience.

So, you’ve found the right audience. What now? 🤔

Know your audience and speak to them. 🤓

There’s real magic in addressing your audience’s needs first.

When you do your audience is more likely to trust you.

As a result, be more generous, open and receptive to big-picture, strategic communication. 😉

In the end, it’s about 𝐡𝐨𝐰 𝐦𝐮𝐜𝐡 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐤𝐞𝐞𝐩 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐱𝐢𝐬𝐭𝐢𝐧𝐠 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞. 👍

Now, are you 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐘𝐎𝐔𝐑 𝐫𝐢𝐠𝐡𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞?🙆‍♀‍

Share your thoughts with me in the comments below. 👇👇👇