3 Simple Steps for Identifying Your Ideal Audience

Have you ever wondered what dictates a personโ€™s personality? ๐Ÿค”

People often look at their personality and current state to set what it is they can achieve in life โœ๐Ÿผ

How you make others feel reflects your character.

Itโ€™s that simple.

When I started out with my marketing, I had to decide ๐ฐ๐ก๐จ ๐ˆ ๐ฐ๐š๐ง๐ญ๐ž๐ ๐ฆ๐ฒ ๐ญ๐š๐ซ๐ ๐ž๐ญ ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž ๐ญ๐จ ๐›๐ž.

Letโ€™s have a refresher.

As a leader, itโ€™s your job to use communication to help your audience make the connection between business objectives and their role in helping you meet them.

But itโ€™s important to understand that before you can get to the business big picture, youโ€™ll need to address employeesโ€™ personal needs first.

Some examples of their needs can come out in questions like these:

โ˜‘โ€œHow does this affect me?โ€

โ˜‘โ€œWhat does this have to do with me?โ€

โ˜‘โ€œWhat should I be doing?โ€

โ˜‘โ€œDoes anyone care about me?โ€

This is what I did to find my audience:

โœ” I ๐ฌ๐ญ๐ฎ๐๐ข๐ž๐ ๐ฆ๐ฒ ๐ฉ๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ๐ฌ and ๐ž๐ง๐ ๐š๐ ๐ž๐ ๐ฐ๐ข๐ญ๐ก ๐ฆ๐ฒ ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž.

โœ” I gauged what they wanted to see and read; what was ๐ฏ๐š๐ฅ๐ฎ๐š๐›๐ฅ๐ž to them. ๐Ÿ’ฐ

โœ” I also looked at my platformsโ€™ ๐š๐ง๐š๐ฅ๐ฒ๐ญ๐ข๐œ๐ฌ ๐š๐ง๐ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ to check performance. ๐Ÿ’ช

Here are 3 steps to identify ๐ฒ๐จ๐ฎ๐ซ ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž?

โœ…Create a customer profile.

โœ…Conduct market research.

โœ…Reassess your offerings.

One key leadership skill is the ability to influence an audience.

So, youโ€™ve found the right audience. What now? ๐Ÿค”

Know your audience and speak to them. ๐Ÿค“

Thereโ€™s real magic in addressing your audienceโ€™s needs first.

When you do your audience is more likely to trust you.

As a result, be more generous, open and receptive to big-picture, strategic communication. ๐Ÿ˜‰

In the end, itโ€™s about ๐ก๐จ๐ฐ ๐ฆ๐ฎ๐œ๐ก ๐ฒ๐จ๐ฎ ๐œ๐š๐ง ๐ค๐ž๐ž๐ฉ ๐š๐ง๐ ๐ ๐ซ๐จ๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐ž๐ฑ๐ข๐ฌ๐ญ๐ข๐ง๐  ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž. ๐Ÿ‘

Now, are you ๐ซ๐ž๐š๐๐ฒ ๐ญ๐จ ๐Ÿ๐ข๐ง๐ ๐˜๐Ž๐”๐‘ ๐ซ๐ข๐ ๐ก๐ญ ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž?๐Ÿ™†โ€โ™€โ€

Share your thoughts with me in the comments below. ๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡