Personal Branding Series

Part 2

What is the difference between branding and marketing?

 

Jack, a 21 years old young champ went to give an interview for the position of marketing executive.

 

First interview of life, very special.

 

Interview started. He was answering questions really well. The interviewers got impressed.

 

The last question they asked, “What is the difference between branding and marketing?”

 

This time Jack got fumbled. He said, “Both are the same!”.

 

And sadly he got rejected.

 

No, branding and marketing are not the same. Both are different things.

 

Jack was a young lad who had just completed his graduation degree. But I have seen many experienced people too committing this mistake.

 

They confuse branding and marketing.

 

In this post, I am going to tell you what does branding and marketing mean and the difference between two.

 

Here I go –

 

Branding is who you are, what are your core principles, what is your vision and mission statement, your company culture etc. In short, branding is the image of your company in your customers’ eyes.

 

Marketing is a set of tools, techniques, and procedures to promote your products and services.

 

Branding is strategic whereas marketing is tactical. Branding comes before marketing.

 

The brand is what keeps customers coming back to your business. It’s an experience. Marketing, on the other hand, promotes the experience. It captures the attention of people.

 

There might be so many restaurants near your house, but you visit only that restaurant more often which gives quality service. That’s branding.

 

Marketing can drive the sale, but branding decides whether you will have repeat customers or not.

 

Your business may have tons of competitors, but if you focus on branding, you will be in the profit for the long term. Because, with marketing, one can bring attention, but branding retains customers, I repeat!

 

In a nutshell, here are the differences between branding and marketing.

 

Branding is strategic. Marketing is tactical.

 

Branding is a ‘pull’ method. People come to you once you achieved branding. Contrary, Marketing is a ‘push’ method. You’ve to go to people.

 

Marketing discover buyers, Branding makes devoted customers.

 

Branding is an on-going process that never ends. Marketing can be one-time activity.

 

I will conclude with this –

 

Marketing says to the customer, “ Hey, I do this. Come to me.”

 

Branding says to the customer, “ Hey, this is who I am.”

 

I hope you have understood the difference.

 

Have any questions?

 

Feel free to comment below.