Product Management – The link between the client & development
Organizations are increasingly finding it challenging to meet both the growing demands of their customers from their products and services, and their business objectives in a competitive market. When sales of a product begins to slowly decline, a typical management response is to invest more in marketing efforts without really trying to analyze the actual underlying reasons. Product management could be the real solution, which provides a comprehensive approach to defining, developing, deploying, maintaining and marketing a product, to make it a big hit in the market. Efficient product management can transform the faith of a product.
Collaborating for success
Product management is a very specialized area and hence good product managers have years of extensive experience in managing life cycle of various products. I have helped many big and small brands in all areas of product management and made their products their brand identity. From product identification, planning and development to product marketing, I can efficiently manage the entire life cycle of your product, so that you gain a significant increase in your market share and thus your sales revenues.
Product Management – My approach
Whether it is for a new product development or to explore areas for improvement of an existing product, my very first step is research. I will conduct a thorough research of your product/product history/product idea, its market, target customers and their expectations.
Once enough information is available for decision making, I will create a strategic roadmap to provide direction towards achieving our set objectives. The core elements of the product strategy document are:
- Value identification
- Product positioning /differentiation
- Product pricing
- Product distribution
Once we know what we have to achieve, I will create a detail plan that will be our deliverables roadmap. The plan will clearly define our tactics, timelines, milestones, checkpoints and help us in road-mapping.
Marketing your product, both pre and post launch, is crucial for product success. Whether you are re-launching an old product with enhancements or launching a brand new product, you must make your target customers aware of your product. However, in a competitive market with several alternatives of your product available to your target customers, you will have to get creative and aggressive with your marketing to make your product stand out. I will work with your marketing team to create a winning marketing strategy for your product.
- Measure and monitor
Once the product is out in the market, I will monitor and evaluate the response from consumers to measure success and identify and prioritize the next activities.
- product management
- online business management courses
- human resource management training
- business administration degree
- executive education
- marketing online courses
- management online courses
- business management degrees
- online marketing courses
- business management degree
- corporate management training programs
- business management courses
- degree in business management
- business management schools
- marketing courses online
- business management courses online
- management training program
- product configuration management
- project management courses
- contract management
- outsourced product development
- marketing degree
- business management classes
- small business management courses
- software project management