Did you know, 'Coca-Cola' is the second most widely understood term in the world after 'OK'?
Coca-Cola Company is excellent in marketing.
Coke sold 25 bottles its first year, but currently sells 1.9 billion bottles per day.
Coca-Cola focuses on the words "enjoy" and "happiness" when it's targeting its audience.
Everyone wants to enjoy life and feel happy.
Coca-Cola focusses on:
1. Product - Simple drink that masses like
2. Promotion - Promoted in over 200 countries
3. Price - Competitive pricing
4. Place - Readily available in local retail stores
What do you prefer? Coke or Pepsi?
P.S: I prefer water over either of them. But I love Coca-Cola's marketing strategy.