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Did you know, 'Coca-Cola' is the second most widely understood term in the world after 'OK'?

Coca-Cola Company is excellent in marketing.

Coke sold 25 bottles its first year, but currently sells 1.9 billion bottles per day.

Coca-Cola focuses on the words "enjoy" and "happiness" when it's targeting its audience.

Everyone wants to enjoy life and feel happy.

Coca-Cola focusses on:
1. Product - Simple drink that masses like
2. Promotion - Promoted in over 200 countries
3. Price - Competitive pricing
4. Place - Readily available in local retail stores

What do you prefer? Coke or Pepsi?

P.S: I prefer water over either of them. But I love Coca-Cola's marketing strategy.

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