Aaron Ross the author of Predictable Revenue says there are 3 Streams For Sales Leads.
He calls it the SEEDS, SPEARS & NETS Method.
SEEDS:
- Comes from: Word of mouth marketing
- Comes from: Referrals
- Difficulty level: Low
- Time: Takes time
NETS:
- Come from: Social media posts
- Come from: SEO
- Difficulty level: Medium
- Time: Takes time
SPEARS:
- Comes from: Outbound prospecting
- Comes from: Advertising
- Difficulty level: High
- Time: Can give fast results but hard to scale
These 3 types of leads are COMPLEMENTARY and you NEED ALL of them to achieve PREDICTABLE & SCALABLE REVENUE.
