He replied with 3 things to guide us:
1. KNOW WHO YOU WANT TO BECOME
-Be a LEADER of people who want to be lead
-Be a CONNECTOR of people who want to be connected
2. KNOW THE SVA (Smallest Viable Audience)
-FIND what they WANT
-Then OFFER it to them
3. BE A PERSON WHO CREATES MEANING
-EARN their PERMISSION to SELL
