People want to buy but don't want to be sold.
Here are some of the best strategies to nurture your LinkedIn leads without being salesy:
- Use targeted content.
Understand your audience.
Find their interests, goals, and pain points.
From that information, you can now create targeted content designed for them.
- Follow up with your leads in a timely manner.
When you're following up, make sure your timing is great!
If you have a great understanding of when your lead might need your product or service, then you'll be able to follow up and actually get a sale this time.
- Send personalized emails
Email marketing is a highly effective tactic for lead nurturing.
You can send emails that are triggered when someone completes an action like…
✅ Downloading your gated content
✅ Clicking the links you shared
✅ Visiting your website
✅ Reading your blog
There are so many ways you can start email marketing.
But remember to always personalize them for them to work better.
There are lots of lead nurturing tactics out there.
So, start experimenting on them and see what works for you the best.
What's important is that you don't just let these leads stored in your CRM.
Nurture them and great results will come to you!
How do you nurture your audience? Share it below! 👇
Would you rather:
- know how to sell
- know why people buy