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Aristotle introduced the world to the 'Art of Persuasion.

To persuade you need all 3: Ethos, Pathos & Logos

  1. Ethos: Establish your credibility ("Here's why you should trust me")
  2. Pathos: Appeal to your listener's emotions ("Here's why you should care about what I'm going to say")
  3. Logos: Use logic to persuade the listener ("Here are the facts that back up my argument")

Let's simplify this for the modern world
Ethos = TRUST
Pathos = EMOTION
Logos = LOGIC

Moral: You need Trust, Emotion & Logic to Persuade someone.

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