PERSONAL BRAND
or
BUSINESS BRAND?
Answer: Personal Brand
Take Apple company for example.
Steve Jobs built it by creating quality products and sharing his personal stories and experiences.
People want to know who you are.
If they can trust YOU, they are more likely to trust your BUSINESS.
What defines your Personal Brand:
-your VALUES
-your INTEGRITY
-your AUTHENTICITY
-your KNOWLEDGE
-your EXPERIENCES
-your SKILLS
-your TRANSPARENCY
-your COMPASSION
-your HUMILITY
-your STANCE
-your DECISIONS
-your CHOICE
- YOU!
Remember: Trust Is Always Personal.
